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Colleges Bring Campuses to Facebook

Brand awareness and engagement prove successful for many colleges on Facebook.

April 7, 2011 RSS Feed Print

There are two national universities within the top 10 Best Colleges rankings—Harvard and Stanford University—that have more than 100,000 Facebook fans on their official pages. The other schools among the top 10 have an average of roughly 27,000 fans.

School Name Facebook Fans (as of 4/5/11) U.S. News Ranking Facebook Page
Harvard University 316,644 1 www.facebook.com/Harvard
Princeton University 36,057 2 www.facebook.com/PrincetonU
Yale University 19,191 3 www.facebook.com/YaleU
Columbia University 18,490 4 www.facebook.com/columbia
Stanford University 133,915 5 www.facebook.com/stanford
University of Pennsylvania 18,523 5 www.facebook.com/UnivPennsylvania
California Institute of Technology 5,388 7 www.facebook.com/californiainstituteof technology
Massachusetts Institute of Technology 27,883 7 www.facebook.com/MITnews
Dartmouth College 7,996 9 www.facebook.com/Dartmouth
Duke University 72,765 9 www.facebook.com/DukeUniv
University of Chicago 40,266 9 www.facebook.com/uchicago

 

Only one school among the U.S. News top 10 ranked universities, Harvard, was also among the 10 universities with the most overall fans on Facebook. "That speaks to the power of the brand," says Harvard's Heenan. "But we have to marry that with interesting, timely, high-quality content." None of the other nine universities with the most Facebook fans cracked the top 25 list of Best Colleges, but these schools have a prominent place within social media.

School Name Facebook Fans (as of 4/5/11) U.S. News Ranking Facebook Page
Harvard University 316,644 1 www.facebook.com/Harvard
University of Michigan 267,858 29 www.facebook.com/universityofmichigan
Ohio State University 265,657 56 www.facebook.com/osu
Texas A&M University 263,027 63 www.facebook.com/tamu
University of Texas 238,387 45 www.facebook.com/UTAustinTX
University of Florida 208,237 53 www.facebook.com/uflorida
Pennsylvania State University 188,880 47 www.facebook.com/pennstate
University of Alabama 171,036 79 www.facebook.com/universityofalabama
Auburn University 155,219 85 www.facebook.com/auburnu
Michigan State University 134,586 85 www.facebook.com/spartans.msu

Tags:
Facebook,
student engagement,
Stanford University,
Harvard University,
colleges,
students,
college admissions

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Manfred Laxy

Canberra 19 August 2011

Manfred Laxy 4:51AM August 18, 2011

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