The Art of Keeping Oneself Fed in Art School

April 15, 2010 RSS Feed Print
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Michael Dax Iacovone at the Hamiltonian Gallery in Washington.

Michael Dax Iacovone at the Hamiltonian Gallery in Washington.

To a master's of fine arts candidate, there's no cliché worse than that of the starving artist. There is also no scarier prospect. It's a stereotype that a fine arts degree dooms the holder to years of low-income frustration, but it's one that is grounded in truth: Many emerge with multiple degrees to find few sources of funding, fewer jobs that utilize their degrees, and no idea how the art market even works.

[See our Best Fine Arts Schools rankings.]

Art schools want to ensure that their graduates can have their careers and eat, too. That's why an increasing number of programs are teaching graduate students practical business skills to help them manage a career path that can resemble a choose-your-own- adventure novel. Courses in professional practices, as many are called, are like a vaccine against postgrad artistic suffering. Taught by working artists or gallery owners, they give students a glimpse of the mechanics of the art industry and offer them the business and finance skills they need to survive. Professional practices courses vary, but most share the objective of teaching artists how to manage their finances, promote, write, and speak about their work, and find ways to support their art, such as grants, residencies, and fellowships.

[Art student profile: Surviving Art School—and Economic Stress.]

It wasn't always this way. In previous decades, art schools didn't offer practical career-prep courses, preferring to have students focus on their art. They expected students to pick up the business of the art world once they were in the middle of it, learning from mistakes. "I've had professors say to me, 'Why do you want to give the secrets away when we had to work so hard for this information?' " says Cara Ober, an artist and professor at the Maryland Institute College of Art in Baltimore. "Dealing with issues of commerce and business can be seen by some as crass or not worthy of academic study."

Major pitfalls. "There's a bias in the arts that you're not supposed to talk about having a career because they think if the work is good, the people will just find it," says Catherine D'Ignazio, an artist and professor at the Rhode Island School of Design in Providence. "That's so ridiculous and so disempowering for an artist."

That's why professors try to anticipate the major pitfalls that await an artist in the first year out of school, so students can avoid them. The biggest is money. Some professional practices courses teach students how to balance day jobs with their studio work. University teaching positions often are highly desired by M.F.A. candidates, but they can be difficult to come by in a recession, so advisers and professors urge artists to look at what other sorts of income-generating activities would appeal to their creative natures.

"Most artists are doing something that's not their art to make money," says D'Ignazio, who has known RISD students with day jobs ranging from illustrating children's books to guarding prisoners at Guantánamo. "It doesn't compromise your professionalism if you have one career and another on the side. That's the reality of making art in this country."

Students are taught not only how to make money but also how to manage it. Many courses cover the nuts and bolts of finances and contract law. For artists, "money tends to be in extremes," says Ober. "It's either feast or famine."

Students also are shown how to price works of art, read contracts with galleries and museums, understand commissions for nonprofit and commercial galleries, determine what can be written off taxes, and decide when (and when not) to seek a lawyer. "Ninety-five percent of what I've heard about artists showing right out of school is that they were treated unfairly," says Jayme McLellan, who teaches an undergraduate course in professional practices at the Corcoran College of Art and Design in Washington and runs the Civilian Art Projects gallery in the city. "That's part of the learning process, but there are things we need to teach students so they won't make these huge mistakes. They don't have to learn so severely."

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As someone who has been teaching professional practice classes for a very long time, and who now runs an artist run company that creates support services for artists (www.gyst-ink.com), I can tell you that giving information to artists does not harm them. It allows them to make intelligent choices, steer clear of mishaps, avoid unscrupulous dealers, and in general gives them the tools to create a career on their own terms.

No all artists are interested in galleries and selling work, and if you are a DIY kind of artist, this information is vital. If you are a gallery based artist, it gives you an inside look at how the system works. In the arts, I am not surprised to find that most artists have no idea of what they are getting into when they graduate from art school. What I am surprised at, is the level of animosity that comes from my peers at the idea that information is bad for others.

I also teach at CalArts, and I teach a class called Getting Your Sh*t Together, and one of my colleagues told the president of the school that the class I teach is for those artists who are going to fail. I find this very short sighted. In no other field that I know of is information looked at that way. The gallery and museum world and it's access is closely guarded by those artists that think that is the only way to "make it". I think the idea of a hybrid career has helped artists make a good life. I can tell you from experience that those artists who have taken my class both inside the school as well as in the city of Los Angeles, that it has empowered them. Getting information does not ruin you, contrary to what many believe, it is what you do with that information. Taking a business of art class does not assure that you will "make it" either, but it beats the hell out of getting screwed by those in power who always seem to find ways to manipulate artists.

Whether you take the path of the vertical artist (gallery driven, traditional) or the horizontal artist (one who creates their own path on their own terms), having information on the inside track can save your career.

So if any of you would like to get your sh*t together, there are some great resources out there. We have software for artists, and two publications. One is an artist manual and the other is for those who are teaching professional practices. We also have a blog and over 500 pages of FREE information for artists on our website.

Life is hard enough for artists. Lets share everything we have to make it better. Regardless of the path that an artist chooses. Ignorance, the last time I checked, never helped anyone. So, lets get crakin' and make our lives memorable for all the right reasons. And please, generosity is very underrated.

Karen Atkinson of CA 11:56AM April 22, 2010

I work with a social network, www.b-uncut.com that is devoted to giving artists the opportunity to expose their work and have easy and real conversations with other artists. Giving advice and discussing thier individual experiences. Its amazing to see how much the artists enjoy it and help each other find places to exhibit, give valid encouragement, and create collaborative opportunities.

Its an international community with artists of all backgrounds, ages, and success levels. so its really a place where the aritists can find answers to tons of questions and their communication is open unlike so many of these other sites where your messaging is controlled and regulated by the managers or others that are so enormous that hooking up with relevant colleagues is difficult i.e. Saatchi or artslant.

Kara Cardinale 8:11AM April 21, 2010

It is definitely a difficult world for emerging artists out there. But there are definitely people who are trying to diminish the gap between emerging and established artists, and bring art to the people. Since the boom of social networking on the web, there have been many websites created that cater to emerging artists and try to help them along their career paths. B-uncut, a community of 1700 artists, has the benefit of people in the same situation to give them advise on their work and their careers, and also has a commercial e-gallery that artists are selected to be a part of. The divide between emerging and established can't change much drastically, but there are ways that these emerging artists can find support and market their work and their name in the art world.

Amy Kassen of CT 8:05AM April 21, 2010

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