Stacy Chamberlain, 25, knows a thing or two about social networking. While working as an intern with the video game developer EA Sports, she single-handedly boosted the number of Facebook fans for the Madden NFL 2010 video game from 1,000 to 12,000. Now she's finishing her second year of business school at Arizona State University in Tempe.
Why business school: Chamberlain studied magazine journalism at Boston University. But after taking a marketing and branding job with the Arizona Golf Association, she realized that to pursue a career in brand management and strategic marketing, she would need an M.B.A. "I didn't want to get stuck in the communications area of marketing," she says.
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A different kind of investment: What drew Chamberlain to ASU's W. P. Carey School of Business was the sense of community on campus. "The business students aren't just ambitious and motivated, but they're also invested in the success of their peers," she says. "That was something I didn't really have as an undergraduate."
Goals: The lifelong soccer player says it would be "fabulous" to work for a firm like EA Sports or Nike, but Chamberlain is staying open-minded. Wherever she ends up, she can take a lesson from her sports interests. "When you're working with social media in marketing, you inundate yourself with research and industry trends, and it's kind of like a game in itself."