By Teresa Welsh |
There was a time long ago and far away when there was a standard operating procedure for campaign advertising. The candidate would start with a soft bio spot that would establish his or her bona fides. Once the candidate built a foundation of credibility, the next step was to carpet bomb the opponent. This traditional pattern of advertising is now as antique as people sending handwritten letters to each other. The SOP created by GOP strategist Karl Rove is to kill the opposition in the cradle.
Democrats have tactical and programmatic reasons for going hard after the GOP nominee. All you have to do to tactically justify the Democratic ad assault on Mitt Romney is to examine the latest NBC News and Wall Street Journal national survey.
Besides the political reasons for Democrats to go after the former corporate CEO, there are policy considerations.
All is fair in love and war but there's nothing fair about the behavior of Romney and the other corporate vultures that have preyed on working Americans for the last 30 years.
About Brad Bannon President of Bannon Communications Research
Ford O'Connell Republican Strategist, Conservative Activist, and Political Analyst
Reince Priebus Chairman of the Republican National Committee
Peter Fenn Democratic Political Strategist and Head of Fenn Communications
Mark Mellman CEO of The Mellman Group