Saturday, November 28, 2009

Nation & World

Washington Whispers by Paul Bedard

Town Hall Crowds Get the Starbucks Treatment

October 02, 2009 12:44 PM ET | Paul Bedard, Robert Schlesinger | Permanent Link | Print

By Robert Schlesinger, Washington Whispers

One sign that something has hit the cultural mainstream is that it starts showing up in television commercials. This summer's angry town hall protestors have now gone from curiosity and political movement right into the cultural oeuvre of advertising. A new Starbucks commercial brags that coffee drinkers can't taste the difference between their regular, fresh-brewed coffee and their new instant variety, VIA.

The ad goes on to say that they tested the new java on a host of different people, from nurses to Civil War re-enactors to "people who yell at town hall meetings." Cue a shot of someone standing up and angrily yelling, "I can't taste the difference!" Now all we need is for a Starbucks competitor to counter with an ad themed "You lie!"

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Reader Comments

instant Starbucks coffee

HMMMM.... Don't they have better things to agrue @ town hall meetings?

EEEWWWWW, GROSS!!

....need I say more???

starbucks

The man yelling in the town hall looked as bright as anybody yelling in a town hall because they cannot think of an intelligent argument. I am for the public option partly because I do not have anything to lose and what I know of the public option I believe it can help a lot of part time employees who work two or three part time jobs because nobody wanted to pay health care so they only hired part time.

I do not know for sure but star bucks may be just as guilty as other low life chains that do not pay health care for there employees.

No I do not have any respect for those who say “It just good business” because they have no heart or feelings and do not deserve the city or town that put them in business.

Don D. Brock

Madison Avenue doing it's thing -what else is new?

What the heck is wrong with that? It is a new product (one that you never thought Starbucks would R&D),the scenarios are relatable & certainly timely & it's brief enough for the attention span of my gnat like brain.For what it is ,instant coffee,I will wager that it is the best of it's type .It seems that despite the highly irresponsible talking down of the Starbuck's brand by Suzie Orman (as a pre-requirement for immature spend aholics that cling to her bizarre advice to climb out of their well dug graves) the company is still kicking ... hard.It was Starbucks that enlightened the many about the origins,varieties & nuance ' of our favorite go to beverage.Maybe Ms.Orman has a lot of McDonald's stock?

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