One Nation, Under a New Obama Salute

George Bush had his three-fingered W salute that supporters flashed when greeting him at presidential campaign events in 2000. And now, if a Los Angeles creative agency gets its way, Sen. Barack Obama will see fans meet him with his own salute like the one above. "Our goal is to see a crowd of 75,000 people at Obama's nomination speech holding their hands above their heads, fingers laced together in support of a new direction for this country, a renewed hope, and acceptance of responsibility for our future," says Rick Husong, owner of The Loyalty Inc. Husong tells me that he got the idea after seeing the famous Obama-Progress poster by artist Shepherd Fairey. "We wanted to get involved some way," he says. So, the agency came up with their own a symbol of hope and progress that also plays off Obama's name. "We thought, 'Let's try and start a movement where even while walking down the street, people would hold up the O and you would know that they were for Obama,' " says Husong. Much thought went into the relatively simple idea. "You interlace your hands in a circle, the interlacing being a symbol of different types of people coming together and the circle a symbol of unity," he says. Their design, unlike Fairey's, is free, and Husong is urging people to download it and print it on posters and T-shirts. "We want to see it everywhere, but more importantly we want this sign to take the world by storm."