Conservative, Even in Self-Promotion

He has probably published more con serva tive books than anyone else, but when Alfred Regnery decided to write his take on the politi cal movement, he shopped it to a publishing house other than his Regnery Publish ing. "You can't have your name on the top and the bottom of the book's spine," he demurs. So come January, Upstream: The Ascendance of American Conservatism will be published by Simon & Schuster. Simon's Mary Matalin raves that it will be a wake-up call for conservatives. For Regnery, going to Simon was more than just ducking what some might have seen as simple self-promotion. He says the mainstream publishing house's purchase of Upstream proves the importance of the conservative movement. "Ten years ago they would have told me: 'Get out of here.' "