Sunday, October 12, 2008

Money & Business

The Home Front by Alex Markels

Drinking and Home Buying

April 30, 2008 02:39 PM ET | Luke Mullins | Permanent Link | Print

Many thanks to Twist over at housingdoom—do yourself a favor and bookmark this site—for calling attention to this hilarious trend: Given the plummeting housing market, it seems that Realtors are doing everything they can to get people to buy condos, including—you got it—providing plenty of booze.

From the Wall Street Journal, via Yahoo News:

In February, throngs of people gathered at a $100,000 poolside party in Miami, downing Roberto Cavalli vodka, sampling food from local restaurants and dancing to a DJ blasting hip-hop and house music. Nearly 1,000 more people showed up than expected, sending the hosts scrambling to provide extra booze and triggering noise complaints from neighbors....The swanky event—designed with a film theme, with a red carpet and a giant movie screen—was hosted by the Related Group, a luxury developer, to get people to see, and eventually buy, apartments in its new 1,000-unit complex.

"Just how drunk do you have to be before buying a Miami condo sounds like a good idea[?]" Twist asks.

Good question—have another.

Tags: alcohol | real estate | housing market

Tools: Share | | Comments (1) | Print

Reader Comments

Buyers have to be drunk!

No one who is sober would buy now in todays market. Guess the real estate agents finally figured that out!

Add your thoughts

Your comment will be posted immediately, unless it is spam or contains profanity. For more information, please see our Comments FAQ.

advertisement

Associate Editor Luke Mullins tracks the treacherous housing market and explains how to unload a five-bedroom McMansion or even find that dream home.

advertisement

NEWSLETTER

Sign up today for the latest headlines from U.S. News & World Report delivered to you free.

RSS FEEDS

Personalize your U.S. News with our feeds of blogs and breaking news headlines.

U.S. NEWS MOBILE

U.S. News daily briefings are also available on your mobile device.

Use of this Web site constitutes acceptance of our Terms and Conditions of Use and Privacy Policy.