Pinkberry's Success Story
Failing at one business venture is enough to ruin most people, but not Shelly Hwang. The 33-year-old Southern California entrepreneur ran two unsuccessful franchises before hitting the jackpot with the wildly popular frozen yogurt shop Pinkberry. But before the shop even opened its doors more than two years ago, it seemed doomed. Despite threats coming from all directions, Hwang and her business partner, Young Lee, have managed to expand Pinkberry to more than a dozen locations in California and New York and develop a cult following along the way.
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Renuka Rayasam covers small business, biotechnology, and other business news for U.S. News. Her stories have included a piece on the latest trends in corporate dining, as well as regular small-business profiles. She has written for the Austin-American Statesman, the Atlanta Journal-Constitution, Bloomberg News, and tech magazine Ziff Davis Smart Business. She has a bachelor of arts in political economy and German from the University of California – Berkeley and a master of international affairs from Columbia University.