Old News: What Boomers Are Reading Online
Baby boomers didn't grow up with the Internet, but this youth-seeking generation has adopted it as a second home. Although only 35 percent of seniors 65 and older use the Internet, according to the Pew Internet and American Life Project, 70 percent of those ages 50 to 64 do. And this aging audience isn't satisfied with simply twittering and instant messaging.
A recent Forbes article says the 50-plus set is flocking to AARP.org and its news site launched in April, AARP Bulletin Today.
"AARP's finding there's gold to be mined from the silver set online. Since launching the news site and redesigning the flagship website, AARP.org, the number of unique visitors jumped from 1.7 million in March to 2.4 million in July. Time spent on the site increased from eight minutes before the launch to a super-sticky 29 minutes today. An AARP representative says 12 percent to 15 percent of that traffic is for Bulletin Today," Forbes reports.
Some 42 percent of Internet users 50 and older check the Internet for news daily, if not several times a day, an AARP and USC Annenberg School for Communication survey found. Boomers also browse retail stores and then buy online (68 percent), log into online communities at least once daily (58 percent), are involved in social activism (36 percent), and play games (18 percent).
Tell us, do you have any favorite websites for reading about retirement?
Tags: AARP | internet | baby boomers | websites
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Reader Comments
I don't want to read about retirement. I want AARP to be less the "marketing" organization and more the coalition that says:
"Whaddaya mean there is no Social Security Trust Fund? The politicians just "lost" the two trillion difference between the dedicated payroll taxes they collected and the benefits so far paid out? We're gonna come after the whole lot of you until you put it back. You wet-behind-the-ears whippersnappers!"
i very interest higher education
i am going to know education in the all over but any way there is some idea
is come from in the cosmas
but i think if see the accent of british
so also i very interest the language of frans and english better than there upon and so on kenly gwermany
so i want to see and take ur education when u are see or grt my message
but after that
my conclusion is
oki
that is my sincerly
Put Away Your Walkers...
The power of communities is endless. While I am not in the market for retirement just yet, it’s great to see that seniors are embracing the power of information – online communities are a great, low-impact, convenient way for seniors to get information quickly and efficiently. I actually work for a company called Mzinga that powers these online communities (including AARP) and I understand the following additional Web sites provide great information for seniors: www.maturityusa.com www.thirdage.com and www.financenter.com.
Enjoy!
Aaron | @astrout
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