Thursday, November 26, 2009

Opinion

Peter Roff

No to Citi Field: Citi Should Take Its Name Off N.Y. Mets' New Stadium

April 13, 2009 12:30 PM ET | Peter Roff | Permanent Link | Print

By Peter Roff, Thomas Jefferson Street blog

My friend Phil, a native-New Yorker, born and raised in Brooklyn is—like me—a fan of the New York Mets. No, that's not quite true—he's more than a fan. He's a fanatic, in the best sense of the word. The team has experienced considerable ups—1969 and 1986—and downs —like last season—since it first came into existence thanks to the hard work of folks like New York attorney Bill Shea and Branch Rickey, the former Brooklyn Dodgers executive chosen to head the fledgling Continental Baseball League, which never really got off the ground but eventually made it possible for the Mets to take the field.

The first baseball game my father ever took me to was a Mets game. We had seats on the third base line, just into the outfield area. And it was picture day. Somewhere in my attic I still have a picture of coach Eddie Yost and another of ace reliever Tug McGraw clowning around with some of his teammates that I took that day. Most of the others were too blurry to keep, because I couldn't hold my Kodak X-15 (you remember, the one with the "Magicube flash") still long enough to take a clear picture because I was so excited. And, other than the fact that a couple of thugs ripped the radio out of my father's Fiat in the stadium parking lot and we were stuck there until a couple of guys who new something about cars and could read Italian wired the ignition system back together, it was a pretty great day.

Well, this year the Mets have a new stadium, one that was designed to invoke the sainted memory of Ebbets Field, the long-ago home field of the Brooklyn Dodgers. And it has my friend upset. You see, the new ballpark bears the name Citi Field and, as Phil has written, "it's an embarrassment."

I wholeheartedly agree. The corporatization of baseball has gotten way out of hand. It's almost as though I can take my boys to a ballgame or I can pay my electric bill. A baseball game isn't a cheap date anymore—it's a major investment. And, in the case of Citi Field, it just seems, well, unseemly that a financial institutional that got federal financial bailout assistance, that was heavily into the sub-prime lending that caused the current economic crisis, and whose stock—for all I know—is now trading for less than it costs to buy a hotdog and a beer at the new ballpark, would be arrogant enough that it would fail to annul the deal giving it the right to have its name up on the new stadium.

Yes, it has a contract. And no, the government should not intervene to force it to break the deal. But you would think, after all the bad public relations it has endured, that CitiGroup would be smart enough to realize on its own that it might need to tone it down just a bit. What CitiGroup should do, amplifying on the suggestion made by my friend Phil, is voluntarily agree to rename the park for Jackie Robinson—whom the aforementioned Branch Rickey signed to a Brooklyn Dodgers contract so that the two of them would be forever remembered as the team that shattered the "color line" in professional sports.

Or, to go Phil one better and as a way to also remember the other national league team that played in New York before moving to California, the stadium could be renamed Robinson-Mays Field to honor as well New York Giants great Willie Mays, who ended his career back in New York, playing for the Mets.

CitiGroup can choose to do the right thing, all by itself. Or it can keep the Citi Field signs up on the new stadium and, with them, join the pantheon of baseball immortals who are best remembered for their bad decisions—like the Mets' M. Donald Grant, who sent franchise pitcher (and future Hall of Famer) Tom Seaver to the Cincinnati Reds for pitcher Pat Zachry, infielder Doug Flynn, and outfielders Dan Norman and Steve Henderson.

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Tags: New York | baseball

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Reader Comments

The Naming of CitiField

Naming the Mets ballpark after Jackie Robinson and Willie Mays? Why? Robinson, while I'm sure was a delightful fellow, was NEVER a Met, and while Mays did play for the Mets for a bit...come on now...his glory days were spent elsewhere.

No, the new ballpark should have either stayed Shea Stadium, or should have been named for a Mets legend. Tom Seaver would be perfect, but naming things after people who are (thankfully) still alive is kind of creepy, no? What about Gil Hodges? A much better choice than either Robinson or Mays.

As for my thoughts on selling naming rights in the first place, if you can't afford to build it yourself, DON'T. People come to see good baseball, not a fancy stadium, especially when a trip to the game becomes so expensive that the costs begin to approach those needed for a family vacation instead of a day at the ballpark.

Regards,

citi field...i

am i correct in assuming that citi field in not a stadium

Citi

Seriously, one of the dumber stories I have seen on this subject.

- Baseball has become expensive. So the solution is discouraging businesses from investing in it? Sure, that will reduce prices.

- So, Citi should give up the name but STILL pay the $20 million a year? That will go over really well with its investors, who, as mentioned, are already under water.

- Citi's $20 million for Citi is a small fraction of its overall marketing budget. So, should Citi stop marketing? I'm sure its competitors would appreciate that.

- Yes, naming a stadium for Mays or Robinson or Rickey is a great idea - if you are a Dodger or Giants fan. None are really associated with the Mets. That's a great way to build the Mets following and brand. How about we name Yankee Stadium Ty Cobb Park?

I suggest perhaps the writer spend 5-10 minutes thinking about it before putting fingers to keyboard. Trust me, it makes a big difference.

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Peter Roff is a contributing editor at U.S. News & World Report. A former senior political writer for United Press International, he is currently a senior fellow at the Institute for Liberty and at Let Freedom Ring, a non-partisan public policy organization. His writing has also appeared on Fox News' Fox Forum.

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