Best Alternative Media Outlet: University of Michigan: On the Record

The race to the top was both strange and exhilarating, but the Michigan OTR blog—with puppy promises and a huge potential readership to draw from—handily beat out this year's competition.

The blog's success has coincided with its sometimes controversial, but mostly hilarious, profiling of the prolific campus fraternity and sorority scene, culminating in the "Michigan Greek Mythology: The List" post that rocked the Wolverine world. This "completely arbitrary" list of the best and worst frats and sororities was so buzzworthy, it prompted the school newspaper to investigate who the anonymous "Johnny Quest" was. Turns out, it was one of their own, senior Paul Tassi. Whoopsie!

Even Adam Horwitz—the blog's other editor—has only kind words for the work of Johnny Quest. "I'm honored to just do what I do, even if it's in his shadow," Horwitz says. As for the puppies? Stop by Paul's apartment in Ann Arbor. "We'll go shopping together," he says.