Western Kentucky’s New DUI Program: Dumb or Cool?

In order to slow an increasing number of DUIs on campus, Western Kentucky University police are starting a program—which one student has deemed "cool" but another called a "dumb idea"—that will reward designated drivers with gift certificates, the College Heights Herald reports. Sober students pulled over for minor traffic violations—but who also happen to be driving drunk kids around—will receive $10 gift certificates to Buffalo Wild Wings Grill & Bar for their sacrifice/terrible driving skills.

The anti-DUI campaign wouldn't shield drunk underage passengers from trouble, and the reward would apply only to minor traffic violations (rolling through a stop sign is OK; blowing through a red light, not so much).