Thursday, November 26, 2009

Education

Give Me a L-O-O-P-H-O-L-E?

August 02, 2007 01:40 PM ET | Jackie Mantey | Permanent Link | Print

We can already hear that stupid "Hey Mickey" song on repeat. A recent decision by the University of Oregon athletic department to invest a pretty penny in a competitive women's cheerleading squad has twisted the spankies of parts of the college sports community, resulting in a war of words via the Oregon Daily Emerald.

Deciding to Bring It On, the sports editor at the newspaper called into question the university's motives. He argued that paying for a sport that had little competition and NCAA recognition was just the school's cheap way of complying with Title IX. The school fought back, saying the sport was cutting edge.

The spirit stick of argument then passed to an alum who blasted the editor, saying cheerleading was a respectable sport and could even generate revenue for the university.

Five days later, a letter to the editor revealed that the alum was in fact a cheerleading coach (bias!) and that the university wasn't best serving its female athletes by choosing a sport that is "usually viewed as sexist and anachronistic." Oh, snap! That's like a squad doing a multilevel pyramid after your measly toe-touch-double-pike combo. —Jackie Mantey

Tags: University of Oregon | college athletics

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