Tuesday, October 14, 2008

Money & Business

Money Matters by Katy Marquardt and Kirk Shinkle

Does Testosterone Translate to Profits?

April 15, 2008 11:40 AM ET | Kirk Shinkle | Permanent Link | Print

Market bubbles and busts get blamed on a lot of things, but new research shows hormones may exacerbate the extremity of swings.

University of Cambridge researchers have discovered a link between daily profits and morning testosterone levels. They followed City of London traders through their days on the trading floor, occasionally stopping to swab a quick saliva sample.

The resulting paper, "Endogenous Steroids and Financial Risk Taking on a London Trading Floor," shows that higher levels of early-morning testosterone equaled better-than-average daily profits.

A second test for cortisol, a hormone that increases with stress, showed a pickup along with market volatility.

Together, the two act as internal balances for risk-taking behavior. But researchers speculate that too much testosterone, already shown to produce irrational risk-taking at extreme levels, could prompt traders to take impulsive actions. The "winner effect" produced by past success could be a trap when it comes to overconfidence in future trading.

John Coates, lead author of the study, says a surge in testosterone can turn an appetite for higher risk into an irrational addiction. At the same time, a cortisol surge can make traders risk-averse in the extreme.

It might be a good time to call your broker, just to ask how he's feeling.

Tags: hormones | investing | testosterone

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Katy Marquardt came to U.S. News from Kiplinger's Personal Finance magazine, where she profiled rising stars in the mutual-fund world and wrote about investing in stocks and racehorses. Katy hails from Abilene, Texas, and graduated from the University of Texas-Austin.

Kirk Shinkle is a senior editor at U.S. News. Formerly, he covered business and economics on both coasts for Investor's Business Daily. A native of the Montana-Texas corridor, he currently resides in the wilds of west Brooklyn. His checkered online evolution looks like this: Friendster, still (!). MySpace, no. Facebook, yes. He blogs here, Twitters occasionally, and has yet to Tumblr.

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