Thursday, October 16, 2008

Money & Business

Money Matters by Katy Marquardt and Kirk Shinkle

Blockbuster Isn't Dead

March 06, 2008 02:51 PM ET | Katy Marquardt | Permanent Link | Print

Don't count Blockbuster out just yet, says Fortune magazine. The company is taking some dramatic steps to remake itself in the face of fierce competition from Netflix's mail-order movie rentals, video on demand, and Apple's recent rollout of online film rentals. Blockbuster reported today that it more than quadrupled its fourth-quarter net income with the help of "aggressive cost reductions, the repositioning of our subscription programs, and a renewed focus on store merchandising" over the last half of the year, Blockbuster CEO Jim Keyes said in a statement.

Tags: sales | Blockbuster | movies

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Reader Comments

BLOCKBUSTER

I THINK IF BLOCKBUSTER WOULD TREAT ITS EMPLOYEES THAT WORK IN THE STORES BETTER THEN JUST MAYBE BLOCKBUSTER WILL HAVE A BETTER FUTURE.BECAUSE BLOCKBUSTER IS VERY CHEAP WHEN IT COMES TO LABOR. THEY WANT TO PAY SO LOW THAT YOU CAN ONLY COUNT ON BLOCKBUSTER FOR GAS AND MAYBE A LITTLE FOOD. I WORKED THERE FOR 4 YEARS AND THE HIGHEST I MADE WAS 7.85 AND HOUR. SO I QUIT FOR 2YEARS WENT BACK AND MADE EVEN LESS. AND WAS TOLD IF I GO BACK TO BEING A SHIFTLEADER THEN I WOULD GET A 25 CENT RAISE. SO I TOOK THAT AS AN INSULT AND QUIT FOR GOOD, I RATHER GO FLIP HAMBURGERS THAN TO WORK FOR BLOCKBUSTER. PLUS THE DVD'S TO BUY COST TOO MUCH.

Blockbuster has only one future - the grave

Blockbuster has image of fat, boring, outdated, full of shit corporation. It smells rusty and today's computer savvy, smart and educated renters and users simply ignore it. I rent from Netflix for some 5 or 6 years and it offers Blu-Ray, Hi-Def, online watching... you name it!

Blockbuster long enjoyed position of monopolist and it is unprepared and obsolete. It tries to change, it alters prices, it makes moves to lure people in the stores but it is agony.

Blockbuster does not offer what people want and it is lacking of vision. Even "no late fee" programs are complete bull with fine prints and "in store late fees, and limited stores participated, and in store policies".

Blockbuster is award crap, medieval monster, sign of yesterday, forget about it.

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Katy Marquardt came to U.S. News from Kiplinger's Personal Finance magazine, where she profiled rising stars in the mutual-fund world and wrote about investing in stocks and racehorses. Katy hails from Abilene, Texas, and graduated from the University of Texas-Austin.

Kirk Shinkle is a senior editor at U.S. News. Formerly, he covered business and economics on both coasts for Investor's Business Daily. A native of the Montana-Texas corridor, he currently resides in the wilds of west Brooklyn. His checkered online evolution looks like this: Friendster, still (!). MySpace, no. Facebook, yes. He blogs here, Twitters occasionally, and has yet to Tumblr.

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