Saturday, July 19, 2008

Money & Business

Money Matters by Katy Marquardt and Kirk Shinkle

Apple: the Long and Short of It

March 06, 2008 02:54 PM ET | Katy Marquardt | Permanent Link

Silicon Alley Insider asks what's next for Apple's stock. Shares are more than 35 percent off their high of $200 in late December. Dan Frommer says the pullback has been due to "1) the collective realization by Apple fans that the company is operating in the same weakening economy as everyone else; 2) the iPod growth cycle is over; and 3) the iPhone may not be quite the gangbuster sales engine [everyone] thought during the euphoric December quarter last year."

Meanwhile, the stock's volatility over the past two weeks, he says, has been caused by more disappointing iPod news and skepticism about the iPhone's prospects for 2008.

Given the strong sales of Macs and Apple's recent iPhone projection reaffirmation, Frommer says the company's "long-term looks as good as it ever has. So Apple fans who complain that Apple never discounts its products should enjoy this 35%-off sale while it lasts."

Tags: Apple Inc. | stocks

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Katy Marquardt came to U.S. News from Kiplinger's Personal Finance magazine, where she profiled rising stars in the mutual-fund world and wrote about investing in stocks and racehorses. Katy hails from Abilene, Texas, and graduated from the University of Texas-Austin.

Kirk Shinkle is a senior editor at U.S. News. Formerly, he covered business and economics on both coasts for Investor's Business Daily. A native of the Montana-Texas corridor, he currently resides in the wilds of west Brooklyn. His checkered online evolution looks like this: Friendster, still (!). MySpace, no. Facebook, yes. He blogs here, Twitters occasionally, and has yet to Tumblr.

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