Thursday, November 26, 2009

Opinion

Mary Kate Cary

What the Tea Party Protests, Domino's, and Facebook Have in Common

April 17, 2009 01:50 PM ET | Mary Kate Cary | Permanent Link | Print

Reader Comments

My Comment as a YouTube video

http://www.youtube.com/watch?v=OPgEWPGqSTM

re: "times a changin"

The times are always "a changin'". That what they do. Everything changes. Lame.

Domino Video

Whether people like it or just think it is a passing fad, business should acknowledge that YouTube, Facebook, and other social networks have the power to drive huge amounts of traffic to your website. And the real story is some of it is bad news. Back a number of years ago a person could run an ads expressing their objection to a given product or service. Sometimes it was pulled by the newspaper before printing, sometimes not. The worst it would cause was that the ad ran only one day and that was all. Not many people saw it and the ones that did thought that it was a prank. With social networking and the ability to spread like a virus (virally)the same bad piece of news, like the Domino video on YouTube, can easy spread to millions of viewers in a single day. How do you stop that? It is a challenge and one that must be addressed in a world of online marketing. Old fashioned ways of addressing it will no longer work. The risk of ignoring it can be devaating to business.

Indeed, times have changed

More people in the world, especially young ones, are completely DISTRACTED than ever before. (What's that old song? How Ya Gonna Keep Them Down On The Farm....?)

As for Twitter, the ones benefitting are many of the ones already famous---getting people to FOLLOW their tweets. What a deal FOR THEM. This is sort of like options on stocks. The SELLERS of options make money on the whole. The BUYERS generally do not.

Count me as one who suspects we're going overboard.

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Mary Kate Cary is a former White House speechwriter for President George H.W. Bush. She currently writes speeches for political and business leaders.

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