Tuesday, October 14, 2008

Opinion

Welcome to the New "U.S. News"

July 14, 2008 04:54 PM ET | Brian Kelly | Permanent Link | Print

We're doing a little renovation to spruce up the place.

That new logo you see on the cover is not just a cosmetic makeover. It signals a new era for U.S. News. We're changing the way we think of the magazine, and it's going to affect you, our valued readers. Among the changes, we'll be publishing every other week.

As you know, for a long while we've been moving beyond the old newsweekly model. We stopped chewing over last week's events years ago in order to give you more timely perspective and analysis. But the rapid rise of the Internet has caused us to rethink that model as well. It's clear from talking with both our readers and advertisers that the way we deliver information in print has to change in a world where news is updated every minute at websites like our own usnews.com. Indeed, our audience online is now more than 5 million people a month—almost three times that of the magazine. If you've visited us there, you know what a large and growing resource it is, with more than 100,000 pages of content and more being added constantly. A lot of our energy goes into the Web.

At the same time, we believe that ink on paper remains a uniquely valuable way to reach readers. A magazine like U.S. News is a refuge from the din of the Web and cable tv. Print can engage you in ways that pixe lated screens cannot. We thought long and hard about the best role for our print product. We've been experimenting over the past year with additional double issues that allow us to create a rich mix of stories with even more depth. The results, including reader response, have been encouraging. We decided to increase the number of double issues to 26, converting to an every-other-week schedule by 2009. From time to time, we may still publish single issues when we feel that news or special subjects call for it.

New features. In this issue, and those upcoming, you'll see new features to help you more closely connect with the subjects that matter—and with the views of the U.S. News community of readers. We're showcasing your letters more prominently, and we've added a Pro/Con exchange to stimulate debate and reader response. Washington Whispers has added a poll. The space devoted to feature stories in the middle of the magazine will expand to allow us to explore topics in more detail. We'll continue to add timely consumer features like the greatly expanded guide to America's Best Hospitals. You'll find the design a little more relaxed, with a more readable typeface. After all, magazines are meant to be read.

Some things won't change. We take seriously our role to provide information that helps people make decisions, whether it's about presidents, health plans, or colleges. We'll continue to provide the same kind of relevant, useful journalism with a fair-minded perspective. From politics to the economy to the media, the world is going to change a lot in the next few years. We look forward to helping you make sense of it all, however we reach you.

—Brian Kelly

Tags: U.S. News & World Report

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Reader Comments

2009 America's Best Colleges

The new logo is all well and good but when can we expect the 2009 edition of the US News "America's Best Colleges" to hit the newsstands? It seems to arrive later and later each year. Much longer and it will be too late to help the upcoming senior class. Thanks.

New Best Colleges

America's Best Colleges is always published in mid-August. The new edition will be available online on Aug. 22 and on newsstands Aug. 25.

New U.S. News

I was a U.S. News subscriber for years and always enjoyed its balanced focus. As a respected, older colleague advised then, "If you want liberal news, read -x-. If you want conservative news, read -y-. If you just want the news, read USN&WR." I found his advice to be very appropriate.

Since the advent of the Internet, I've found myself relying more on it for news than printed media and canceled all printed news magazines over time. In recent years, I've been struggling to get through the popular culture 'news' that prevails on most sites to, once again, just get the news.

I'm rediscovering U.S. News and am very happy to see it's quality hasn't been lost. Please keep up the good work, give me the latest news, and continued good analysis for when I have time to delve further than the headlines. Thanks!

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About This Blog

Welcome to the Reader Roundup, U.S. News Readers' Letters blog. Positive or negative, reader feedback provides added perspective to any story. Please send your comments about usnews.com or magazine stories to letters@usnews.com. New letters will be posted here several times a week.

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