Thursday, November 26, 2009

Opinion

Brian Kelly

Welcome to the New "U.S. News"

July 14, 2008 04:31 PM ET | Brian Kelly | Permanent Link | Print

We're doing a little renovation to spruce up the place.

That new logo you see on the cover is not just a cosmetic makeover. It signals a new era for U.S. News. We're changing the way we think of the magazine, and it's going to affect you, our valued readers. Among the changes, we'll be publishing every other week.

As you know, for a long while we've been moving beyond the old newsweekly model. We stopped chewing over last week's events years ago in order to give you more timely perspective and analysis. But the rapid rise of the Internet has caused us to rethink that model as well. It's clear from talking with both our readers and advertisers that the way we deliver information in print has to change in a world where news is updated every minute at websites like our own usnews.com. Indeed, our audience online is now more than 5 million people a month—almost three times that of the magazine. If you've visited us there, you know what a large and growing resource it is, with more than 100,000 pages of content and more being added constantly. A lot of our energy goes into the Web.

At the same time, we believe that ink on paper remains a uniquely valuable way to reach readers. A magazine like U.S. News is a refuge from the din of the Web and cable tv. Print can engage you in ways that pixe lated screens cannot. We thought long and hard about the best role for our print product. We've been experimenting over the past year with additional double issues that allow us to create a rich mix of stories with even more depth. The results, including reader response, have been encouraging. We decided to increase the number of double issues to 26, converting to an every-other-week schedule by 2009. From time to time, we may still publish single issues when we feel that news or special subjects call for it.

New features. In this issue, and those upcoming, you'll see new features to help you more closely connect with the subjects that matter—and with the views of the U.S. News community of readers. We're showcasing your letters more prominently, and we've added a Pro/Con exchange to stimulate debate and reader response. Washington Whispers has added a poll. The space devoted to feature stories in the middle of the magazine will expand to allow us to explore topics in more detail. We'll continue to add timely consumer features like the greatly expanded guide to America's Best Hospitals. You'll find the design a little more relaxed, with a more readable typeface. After all, magazines are meant to be read.

Some things won't change. We take seriously our role to provide information that helps people make decisions, whether it's about presidents, health plans, or colleges. We'll continue to provide the same kind of relevant, useful journalism with a fair-minded perspective. From politics to the economy to the media, the world is going to change a lot in the next few years. We look forward to helping you make sense of it all, however we reach you.

—Brian Kelly

Tags: U.S. News & World Report

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Reader Comments

The "New" U.S. News

Dear Brian/Replacement,

I am deeply saddened and disappointed in the demise of the weekly edition hard news magazine. I have subcribed to the magazine for about 50 years as I found its weekly news articles from around the U.S. and the world extremely informative. TV, radio and daily newspapers just don't have the depth and balanced news as your magazine has extended for all these years. And, in no way will I sit in front of a computer monitor to receive my news. I want it weekly, in depth and in my hands!

I have many months left on my subcription and am considering cancelling as there are other weeklies out there - some good and some not so good. Unfortunately, I might find it difficult to find the good balance in reporting and a tendency toward a liberal bias in many of the others but I will go forth.

Goodbye to a very good old friend!

Disappointed

I've waited to comment until after disgesting three or four of the "new" U.S. News editions. I have to say, now, that I'm pretty disappointed.

The main reason I've read a weekly newsmagazine all my adult life has been to get a succinct review of the significant happenings of the past week, both nationally and internationally. I read TIME for several decades, then finally (in the middle of a presidential campaign) got fed up with its liberal tilt and switched to U.S. News. I've been with you for 16 years now.

But your new format pretty much abdicates that role. There's much less real news. I don't feel fully informed like I used to. What you're printing now is a lot more "soft" features. The current magazine feels like you ought to retitle it "U.S. Miscellany" instead of "U.S. News."

Guess I'll go back to TIME (after the election is over), although I'm not thrilled with that prospect.

New USNews

Dear Brian,

I have been a US News subscriber for many many years and it remains one of my favorite magazines. Even though I am an old geezer now I can appreciate the advances in technology and the immediate access to news and information via the internet. I frequently utilize these capabilities. However, I am one of those who still enjoy reading the "print" as you call it. Quite frankly, I view your editor's note on these new renovations as a spin on cost reduction actions.

I recently renewed my subscription for another 156 issues as you offered. I understand the need for cost reductions but you should also honor your commitment for these issues wether it takes 3 more years or six more years.

regards,

Paul Spigler

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Brian Kelly was named editor of U.S.News & World Report in April 2007, nine years after joining the magazine. With more than 30 years of journalism experience, including covering Capitol Hill, politics, and the presidency both as a beat reporter and as an editor, Kelly is one of the nation’s most experienced magazine editors in steering national and international news content.

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