Sunday, October 12, 2008

Money & Business

Sprint's $100 Unlimited Plan Includes Data

February 28, 2008 04:42 PM ET | David LaGesse | Permanent Link | Print
Spring logo.
(Courtesy of Sprint)

Sprint has one-upped its competitors with an all-you-can-eat plan of $100 a month. The struggling wireless company, as it announced a whopping $29.5 billion loss for the fourth quarter, added unlimited data services to the unlimited voice buckets recently offered by AT&T, Verizon Wireless, and T-Mobile.

It'll be interesting to see if the stronger companies respond to Sprint. Most of the wireless carriers had just started to reap benefits from the billions they spent on high-speed data networks. For several years, consumers didn't seem much interested. Now we're using phones for text messaging, Web surfing, and media sipping in rapidly growing numbers.

The data revenues reported by Sprint's competitors are impressive. AT&T said data sales had jumped nearly 60 percent in the fourth quarter over a year earlier. Verizon Wireless saw its revenues jump 65 percent for the full year. Sprint trailed, with data revenues up only 21 percent for the year.

The last thing most of the industry wants is a price war for Web and related services. Sprint apparently is too desperate to care.

Tags: cellphones | Sprint

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Reader Comments

Sprint PCS

I' ve been a Sprint PCS customer for 10 years, and from what I read, I soon may be the only customer. Each time my contract was nearing expiration, I searched for a comparable or better plan, and each time Sprint won out. I have never been plagued by dropped calls, mediocre customer service, or other maladies which have been reported. Conversely, many of my friends and family have suffered just such annoyances as customers of other wireless providers. Am I just lucky, or what???

Sprint

i've been with sprint 4 years now .... before them and even during them i had verizon and cingular as my work cell phone.... ive always had the best service where i live with sprint... and ive never had billing or customer service issues... actually i tried to leave them recently because my plan was over and i like at&t new offer .... but sprint gave me a free centro which i really like 1,000 anytime minutes and a unlimited data package for 60 with my home depot employee discount... there is no one out there with a cheaper better plan... plus if you the internet sprint is by far the fastest i use.... so 4 years and im still with them.. i think nextel was just a none thought out move by sprint right after they aquired them thier company is in the toilet... thier Ceo now though is smart and will make the right choices

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Our in-house gadget guru, Senior Writer David LaGesse, tries out all the latest technologies and gizmos, from computer software to GPS systems -- and reports back to you in plain English.

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