Saturday, August 30, 2008

Money & Business

Alpha Consumer by Kimberly Palmer

The Perfect Match: Politics and Pizza

April 11, 2008 12:59 PM ET | Kimberly Palmer | Permanent Link

I keep hearing a radio ad for Jerry's Subs and Pizza that uses a George Bush impersonator to (gently) poke fun at the president. The ad doesn't offend me, but I still find it strange for companies to involve politics in their marketing, because the chances of alienating potential customers seem so high.

But perhaps I'm in the minority—the company has won awards for its advertising, partly because of its use of political impersonations.

What do you think—do you like politics with your pizza?

Tags: advertising | food | politics

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Kimberly Palmer, senior editor for U.S. News & World Report, writes about how to save money, avoid scams, manage debt, and be a savvy shopper. Share with her your own money issues by sending questions to alphaconsumer@usnews.com.

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