Vote on 'Skinny' Starbucks Ads

Skinny but not cheap

I agree with you about the latte factor that will impact your wallet, now what would be nice is if Starbucks would encourage us budget-conscious trying to be healthy women with some nice coupons, or slightly discounted prices on their new "skinny" drinks.

There've always been "skinny" drinks

"Skinny" has always been coffee shorthand for "with skim milk," so Starbucks has no angered people who did not know that (and find the term insulting) and angered people who did (now my usual order of a "skinny mocha" is made with unpleasant sugar-free syrup instead of the calorie-laden chocolate syrup and skim milk I wanted). Way to go, SBUX.

ugh

I find the ads annoying and over dramatic. Like, omg, a whole WORLD of opportunities has been opened up to me! Now I can spend even more money at your stores! THANK YOU STARBUCKS!

Sorry, but drinking a steaming hot cup of chemicals several times a day just doesn't appeal to me and neither do the ads.

Bah, I don't even drink coffee. I drink unsweetened iced tea and eat their breakfast sandwiches about once a month. :)

poly incowrecked

Get a life! What is going to be politcally incorrect next - "pretty"?..."beautiful"? People need to quick wearing their victimhood on their sleeves. Don't encourage this stupidity.

Skinny Lattes

Interesting comments. I love coffee...I want it sugar-free, but I am always suspicious of 'skinny' this or that. At this time, I'm not a big Starbucks fan primarily because Starbucks is boring. So, skinny or not, no Starbucks lattes for me. Howard can try to appeal to my sense of togetherness and community, if he really wants me to come in and sit a spell, over his coffee.

Skinny Lattes

The word skinny does not belong to one gender. It has been used in the food industry for many years. HOWEVER....

Starbucks and many other companies could make their point better if you didn't always use some hot, beautiful females to sell your product. As a woman, I would like to see more men but that's me.

EVERY Starbucks I have gone in, ANYWHERE, there has always been more men than women. I've gone to Starbucks all over the place, ALL THE TIME for over ten years. Not so much now because there are cheaper coffee shops.

I would like to point out that there are a few men that could use a skinny drink but I don't see them in Starbucks. Being a woman, if you advertise to me, show me something real. I'm in the advertising business and I hate the way it's done.

Skinny Latte

I work for Starbucks and I can say that before we ever launched our skinny platform, customers would frequently call their "nonfat lattes" as "skinny lattes." Before working for Starbucks, I never even heard of the term "skinny" with regards to ordering a drink. So when our skinny platform was launched, it was a relief. Because now instead of a customer having to say "I'd like a tall sugar-free, nonfat, no whip, mocha latte" they can just ask for a "tall skinny mocha."

For the longest time people complain about our drinks being so bad for customers, and now when we try to have healthier choices for our customers, people are still quick to make judgements.

The ads are not bad, Starbucks is just not used to doing any sort of advertising. All they are guilty of is not hiring a better advertising team that would show customers how much we really care about them and want them to be healthy. I mean, did you see our christmas ads on TV? All I can say is "who thought they were good?" No one, lol.

I've worked for several companies who claim that their customers were their #1 priority, but none of that was true. I can honestly say that Starbucks really cares about it's customers, they preach customer service in every training book and it is our core purpose. The skinny platform was just to show our customers, that are looking for a healthier option, that we are trying to have those options for them and are trying to improve our drinks and expand our syrups so they can have more options too. The company is not trying to offend anyone or single out a group of people I know at my store, we appreciate every one of our customers.

Thank you.

yay starbucks

i am glad they have come out with this everytime i see a friend drinking a starbucks drink i say "do you know how many calories are in that thing?" so yes Thank You starbucks for showing me that yes you want me to have a starbucks with my friends and not feel guilty about it.

Why is this an issue?

When did the word or concept of "skinny" become owned by women? I work out five days a week, count calories and watch my diet, so the moment I saw these ads I thought "Great! They realize that some of us would like to have our latte and enjoy it, too!" I felt they were addressing people like me.

If men thought something like this zeroed in on them it would be dismissed as male ego. Starbucks is offering a product for people who count their calories and watch their fat intake, and they gave their product a name that carried ONLY that connotation. Can we stop the Oprah-ization of women in which the fairer sex is always a victim? Or is fairer sex somehow politically incorrect, too? Somebody give me a scorecard. Sheesh!

Offensive??? OMG

It is amazing what a hand full of idiots can get going these days. The ads are not offensive in any way. The only thing I find offensive is how the small groups of pissed off diaper wetters can get something started simply because they have no freaking life.

Go join Al Gore's team, you are 100% qualified that is for sure!

Rage against the Starbuck's machine!

You pay way too much attention to the ads. Are you just trying to generate hits to your blog by creating a non-existent controversy? Skinny latte rage!

Highly offensive.

I think the ad demeans fat people who make up a significant portion of the population. How about a little sensetivity Starbucks?!

demeans fat people?...get a life

How in the he** does that ad demean fat people? For god sake, if you are that sensitive then you must be fat and know it already.

I'm fat my dang self and I don't bust up crying everytime I walk past the magazines in the food stores that show all those skinny sexy people. Good gosh we have become such a country of "you hurt my feelings cry babies".

It's offensive because People are sensitive

The way I see it (remember, this is an opinion) people who are NOT taking care of themselves are looking at the ad, see the word SKINNY and get upset. Im inferring this from my old mentality. When I was overweight and I would look at thin women or have people suggest that I go with a "diet" drink rather than a regular one and I would sneer at them.

Its bogus. The attitude not the ad. I got in shape and the truth is it's not your size, it's your health and the other truth is, most of America is shoveling crud down their throats and then wonder why they don't look the way they may want to and sneer when they see others that do and cry out in offense when a agency or company suggests an alternative option. And did you know America's standard of obesity is higher than any other country? I don't mean we have MORE obese people (we do though), I mean they set the charts differently as an attempt to bring down the percentage of obesity the country holds. Technically, America is letting their country be fatter than the rest of the world, we just don't want to admit it. Diabetes anyone? Heart Disease? I'll take mine with a side of cellulite. Thanks. And it's really not about looks people - Queen Latifa is beautiful but she makes it loud and clear that she wants to be HEALTHY. Ingesting too many calories and high fat content everyday (and the WRONG calories and wrong fat mind you) is just not good.

I'm no size 4. So it's not like im sitting here being all high and mighty. The phrase Skinny Latte has been around for years - people just don't like it getting pushed in their face because it makes them feel bad. (Same way I hated the word Diet being pushed in mine, even if it was for my own health) Most people just don't think about the fact that the only person who can make them feel bad about themselves is them (mind over matter). Starbucks wants to promote a healthier drink vs their 350 cal. frozen drinks (ps. thats what about a quarter of what some people should intake a day.. more?), Good for them. Amer. needs to be more healthy conscious and get over "WORDS." THEY ARE JUST WORDS. move on.

Skinny

I work as a barista in a Canadian coffeehouse franchise called 'Second Cup'. We've been using the label 'Skinny' on our drinks for nearly a year now (When some one orders a 'Skinny' we only use Skim milk instead of regular 2%), way before Starbucks started and never has anyone complained about it. Its never caused a problem up here and I'm not sure why it would be causing a problem in the States. I would think people would be more offended by saying 'Fat Free' or 'Non-Fat' rather then 'Skinny'

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