Premovie Ads Frustrate Viewers
When I went to see Nicolas Cage in National Treasure: Book of Secrets over the weekend, I found myself stuck in a half-hour of previews and a Disney short before the movie even started, not to mention advertisements for local businesses before the previews began. The 9:30 p.m. showing of the movie itself didn't get underway until 10 p.m. Having paid $10.50 for my ticket, I thought it unfair of the theater to subject me to what are essentially advertisements for a full 25 percent of the film's running time. Why should consumers pay to see ads, which are designed only to make us spend more money?
It turns out I'm not the only one irked by the practice. Other bloggers have expressed similar frustrations. And we're likely to find ourselves sitting through even more commercials in 2008. The Cinema Advertising Council reports that advertising in movie theaters is experiencing double-digit growth each year, partly because research suggests it is one of the best ways to reach young and affluent consumers.
The industry's research also suggests that most people aren't bothered by movie theater advertisements. In one study, 63 percent of moviegoers said they did not mind advertising before the movie begins, although that percentage declined with age. By age 50 and over, only half of the survey participants said they did not mind the ads.
Readers, do you mind watching advertisements before movies? Do you think it's fair for theaters to broadcast commercials to paying customers?
Tags: advertising | movies
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Reader Comments
MOVIE ADVERTISEMENTS
Its total B/S IF I WANTED TO LISTEN TO ADVERTISEMENTS I WOULD STAY HOME AND WATCH TV ,BUT IT WILL NEVER GO AWAY AS THE CORPORATE GREED IS TO MUCH. THEY SHOULD ADVERTISE THE REAL TIME THE MOVIE STARTS AND NOT SUBJECT PEOPLE TO THAT BULL////// MAYBE THEY DONT REALIZE THAT PEOPLE HAVE BETTER THINGS TO DO THAN WASTE TIME BEING FORCED TO SIT THRU THAT CRAP.
Ads versus trailers
I make a big distinction between ads for products and trailers. I know that trailers are basically ads, but I enjoy seeing them because I like to know what movies are coming out and getting a sense of what I want to see. I think that is appropriate for a movie theaters. What I do NOT like are product commercials at movies. I feel like a big part of why I am willing to pay $$ for the movie as opposed to watching TV for free is to get away from the ads and interruptions. If the theaters aren't careful, they will take away what makes going to a movie worth the cost.
I can't stand ads in theaters -- in fact, I hate going to theaters at all due to the crowds, uncomfortable seats, overpriced candy and popcorn, loud people sitting around me crunching their food like pigs and talking, being forced to sit next to strangers, and the overpriced tickets.
Movie theaters will be a thing of the past, just like drive-ins because of all the reasons above.
My personal home theater is amazing -- great 7.1 surround sound, Blu-Ray Disc player and huge HDTV combined with recliners, a huge sectional, dozens of pillows, the ability to pause the movie for breaks, and a refrigerator full of cold drinks (even ALCOHOL -- gasp) -- all of which means you'll never see me at a theater again...
Have fun with the other suckers paying too much for too little...while watching ads...
Movie Advertisements
This is one of the main reasons I don't go to as many movies. With the prices hitting 10 bucks I am not sitting through advertisements.
I don't mind the trailers they have always been part of the movie experience, but the advertisements are ruining my movie going experience.
I share your frustration on the stated start times, but honestly, advertising is simply a fact of life. People who readily complain about pre-show ads are more than happy to shell out $50+ per month for cable or satellite television that subjects you to more advertising than do movie theatres.
$10 is cheap entertainment for 2 hours. Get over it.
Paying for ads in theaters?
I gave up on movies years ago and this current problem just ensures that I will remain absent from theaters till the day they plant me in the grave! I'm not about to pay my hard-earned money and have some advertisement begin playing! I'm supposed to support advertisers by PAYING for the pleasure of seeing their ads? Yeah, right. Leave this madness up to the current generation that perhaps doesn't know any better.
Advertising
I'll go you one better: if you pay a hefty monthly fee for cable, why should you be subjected to commercials on television? If you pay for Sirius, as opposed to conventional radio, you aren't subjected to ads. Why is the cable company being paid twice--once by the advertisers and once by the beleagured public? Personally, this is why I don't have television; I'm innundated with enough advertising outside my home. I do my best to stop it at the door.
I also gave up on movie theaters several years ago when full, odorific meals, loud cell phone calls, filth and violence became common place. The prevailing attiitude of entiltlement that allows these behaviours is as reprehensible as it is well known. I will concede that perhaps I am just in the age group that remembers movie going as a very different (and enjoyable) experience.
Yes the ads were sometimes a mild annoyance - but they had not de-evolved to the degree that you have described. Paying to see prolonged advertising that is supposed to inspire you to then pay for the product is not acceptable and akin to spam.
At least with a DVD you can just skip over them.
National Treasure
I agree with the people who don't like the advertisements. If you pay to see a movie you shouldn't have to endure them. And trailers should be limited to 2 or 3 (10 minutes tops).
I grew up with double features and cartoons, so I really loved the "Goofy" cartoon they played before National Treasure. LMAO, actually.
I suppose it's all relative as my family recently moved fro Los Angeles to a small town in rural Colorado. But you could go to a matinée in LA and avoid some of the crowding and other related problems.
My biggest gripe is paying for a movie, only to find out that the preview scenes were the only ones worth watching (not the case for National Treasure) Paying 10 bucks for a wonderful performance, story line and plot is tolerable. Paying for some of the P.O.S. that Hollywood attempts to pass off as movies is not!
Movie Theater Ads and Prices
I saw National Treasure: Book of Secrets this evening (my first theater visit in about a year) and I was reminded why I do not frequent the movie theater as I once did. First of all, I was floored when the box office kiddo said that my total was $19.00 for me and my wife. 19 bucks? What a ripoff. Then as I stood in the "goodies" line and complained to my wife about the prices, I was again gouged for $14 for a bag of popcorn and a coke. "Good Lord," I thought as we sat in our seat ready for the feature to begin. As the lights lowered and I anticipated my film, expecting a few previews, I was inundated with 15 minutes of local advertisements which I normally see on Television, THEN my two previews, only to be followed up with a short Disney Goofy flick about hooking up a home theater. I think cinemas are trying to subliminally tell us that it's impossible to set one up and they should continue to throw our wallets their way.
I will not subject myself to this anymore and will continue to wait until the DVD comes out and I can get it on Netflix. Movies come out faster nowadays on DVD than they used to anyway.
movie ads
Although I don't go to the movies often,I haven't yet stopped going altogether. Yes, the people are horrid...cell phones, constant yakking during the movie, overpriced everything, uncomfortable seating, and always too cold, and that 30 minutes of adverts. My solution to that is to arrive 10 minutes after the start time. By the time I've gotten my tickets, and a drink, I'm left with about 5 minutes of pre-film crap.
Also...I go to weekend matinees for the most part. Cheaper, and normally
much less crowded.
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Forced advertising in movie theatres
There is little difference between being compelled to sit through advertising and having eyelids taped open. I handle it by either waiting until a movie comes out on dvd or by coming 15-20 minutes late to the theatre. The latter approach also means far less crowding, a bonus. And by avoiding patronizing any business that resorts to such sleazy tactics. Taking a book or magazine, and a small penlight, helps as well.
Jan 03, 2008 12:10:03 PM [permalink] [report comment]