Thursday, July 24, 2008

Money & Business

Alpha Consumer by Kimberly Palmer

Valentine’s Day: Spend or Save?

January 29, 2008 12:38 PM ET | Kimberly Palmer | Permanent Link

The National Retail Federation reports that the average person will spend almost $123 celebrating Valentine's Day this year. But instead of buying candy or flowers, which will be slightly less popular, consumers will lavish the objects of their affection with nights out and even gift cards.

Have you decided what you're getting your loved one yet? Does it come close to the $123 average? I'm all for romance, but that sounds like a lot to me.

For the men out there, here's one more fact to keep in mind, based on the NRF survey: Men, on average, will spend almost twice as much as women to celebrate the day: $163 compared with $85. But before men feel pressure to keep up with that average, let's ask the ladies if they really want such lavish gifts. Personally, I'd rather my husband kept that money in the bank.

Tags: holidays | consumer behavior

Tools: Share | | Comments (3)

Reader Comments

V-day present

I would rather have flowers!

I think gift baskets are a great idea because its romanitc and can be personal. Its a day of love and spending it with those you love makes sense. You can get a gourmet gift basket and go on a picnic. Great for the whole family or two. You could buy a romance gift basket and make it a day to use it all the time.

We typically shun valentine's day... until I realize that everyone around me has gotten flowers and I have asked for nothing. Luckily they're usually waiting for me when I get home :)

Add your thoughts

All comments are moderated and generally will be posted if they are on-topic and not abusive. For more information, please see our Comments FAQ.

advertisement

About Alpha Consumer

Send an E-mail to alphaconsumer@usnews.com.

Kimberly Palmer, senior editor for U.S. News & World Report, writes about how to save money, avoid scams, manage debt, and be a savvy shopper. Share with her your own money issues by sending questions to alphaconsumer@usnews.com.

Alpha Consumer

advertisement

NEWSLETTER

Sign up today for the latest headlines from U.S. News & World Report delivered to you free.

RSS FEEDS

Personalize your U.S. News with our feeds of blogs and breaking news headlines.

U.S. NEWS MOBILE

U.S. News daily briefings are also available on your mobile device.

Alpha Consumer Video and Podcasts

Use of this Web site constitutes acceptance of our Terms and Conditions of Use and Privacy Policy.