The Student Loan 'Un-Ad'
April 16, 2008
11:44 AM ET |
Kimberly Palmer
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This week's magazine contains a package of articles on paying for college, including one I wrote on the potentially deceptive ways loans are marketed to students. During my reporting, I came across several creative ads that didn't make it into the story, including one from the Student Loan Network that parodied a Super Bowl ad. When I spoke to the creator, Chief Technology Officer Christopher Penn, he called it an "un-ad," and if you watch it below, you'll see why.
So far, over 17,000 people have viewed the ad, which took Penn about half an hour to make. Pretty clever, huh?
Tags: student loans | paying for college
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Creativity and Hard Work
The Student Loan Network (www.StudentLoanNetwork.com) has been creative in reaching out to students through new media - and Chris has led the way. This ad is one of thousands of initiatives we have undertaken. Some work, some don't.
We are proud that we are using new technology to help students and grow our business. We make every effort to be upfront and transparent.
Thank you for highlighting the positive work Chris has done. His daily updates at FinancialAidPodcast.com and his work on projects like CollegGoalSunday benefit thousands of students like Richard Mondello. We are committed to making sure all employees of the Student loan Network can continue to provide those services into the future.
Joe Cronin, President
StudentLoanNetwork.com
Apr 30, 2008 21:36:55 PM [permalink] [report comment]