It's Bam TV: Barack Obama Buys a Half Hour of Prime Time on CBS, NBC
By Richard Huff and Michael Saul
Daily News Staff Writers
Barack Obama is about to be must-see TV.
The Democratic presidential nominee has purchased 30 minutes of primetime TV on CBS and NBC for a massive infomercial that will be broadcast six days before Election Day, sources familiar with the deal told the Daily News. A spokesman for the two networks declined comment.
The primetime special will air Oct. 29, a Wednesday, at 8 p.m. According to sources, the campaign is also in discussions with FOX and ABC. There are complications with finalizing the FOX deal, a source said, because the Obama show could conflict with Game Six of the World Series.
The Obama campaign confirmed the purchase of the primetime slot, but aides refused to provide any information about the cost or the content of the show.
The ad buy on the two networks would cost an estimated $2 million, industry insiders say.
Obama has already purchased national commercial time on CBS, currently running day and night on all of the network's shows, including sports programs. In the past, the Obama campaign's ad buy on CBS was targeted exclusively to news programs.
A presidential candidate buying national airtime is not unprecedented. In 1992, billionaire Ross Perot, who ran for the White House as an independent, famously bought a 30-minute infomercial as part of his failed bid.
The primetime purchase offers Obama a high-profile venue to deliver his closing argument to voters. The McCain campaign did not have an immediate comment.
Reader Comments
Donate the Airtime
Why doesnt the Major Media DONATE AIRTIME to the candiates? This would take these OBSCENE amounts of money out of the equation!
would they have tried to clean it up in the beginning of the game?
http://www.youtube.com/watch?v=weELpc3pYMs
I can honestly see why G.W Bush has a movie about his life as President of the United States, and there has already been a movie I believe the name was RECOUNT about the actions of the Secretary of the State of Florida, if that's not the name it should have been. "The bottom line" the two movies will undoubtibly make the leader of the free world along with the Secretary of the State of Florida look as if there every day people who made a couple of mistakes and will try to charm the public into favoring them,so when the truth is told people will think they already have some sort of incite into the situation.(what a deal,another slap in the face) I believe what the Bush Administration along with the mainstream media needs to relize is that, the American people have learned to believe none of what they hear, and half of what they see,when it comes down to LIES and DECEPTION...and politicians who wrap them selves in our flag to promote false PATRIOTISM and PROPAGANDA for special interest of others and to benefit there own agenda
www.hbo.com/films/recount
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