Bookshelf: Business Books for the Executive's Nightstand
By
Kirk Shinkle
Posted August 7, 2008
Crowdsourcing: Why the Power of the Crowd Is Driving the Future of Business
—By Jeff Howe (Crown Business)
From T-shirt design to breakthroughs in chemistry, the Internet-enabled masses are collectively producing the sort of innovation companies spend years on. Howe, a Wired editor who coined the term crowdsourcing in 2006, outlines how the crowd shapes business, journalism, charity, and politics.
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