Bookshelf: Business Books for the Executive's Nightstand
By
Kirk Shinkle
Posted July 9, 2008
Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs
—By Craig Stull, Phil Myers, and David Meerman Scott (Wiley)
New ideas need to resonate to succeed. That concept gets in-depth treatment from three marketing gurus with a guide to creating products that meet needs so obvious that they almost sell themselves. Examples include both failures (think Internet-ready refrigerators) and hits, like Quicken and Zipcar.
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