Bookshelf: Business Books for the Executive's Nightstand
By
Kirk Shinkle
Posted April 9, 2008
Sneaker Wars: The Enemy Brothers Who Founded Adidas and Puma and the Family Feud That Forever Changed the Business of Sport
—By Barbara Smit (Ecco)
This is the surprisingly sordid tale of brothers Adi and Rudi Dassler, who brought the world the now iconic brands that have adorned the feet of stars from Jesse Owens to David Beckham. Betrayal, bickering, and bribery on an Olympic scale make this the best book (about shoes) you'll read this year.
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