Bookshelf: Business Books for the Executive's Nightstand
Posted April 9, 2008
Nudge: Improving Decisions About Health, Wealth, and Happiness
—By Richard H. Thaler and Cass R. Sunstein (Yale)
Two high-profile, libertarian-leaning University of Chicago professors say the lessons of behavioral economics can produce better actions in everything from relationships to climate change. Want to increase organ donation? Make people opt out of donating. Think retirement plan contributions should be higher? Make enrollment automatic. They advocate setting up better "choice architectures," not regulation, to nudge humanity forward.
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