Bookshelf: Business Books for the Executive's Nightstand
By Kirk Shinkle
Posted February 28, 2008
Predictably Irrational: The Hidden Forces That Shape Our Decisions
—By Dan Ariely (Harper)
In the latest popular tome from the behavioral economics field, MIT's Ariely sets out to expose the irrational motivations that influence our choices. While more academic than bestsellers like Freakonomics, the book is a lighthearted and readable look at the science behind procrastination, the irresistible thrill of getting something for nothing (even when that's not the best option), and why, economically speaking, sometimes working for free means more than slaving for cash.
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