Bookshelf: Business Books for the Executive's Nightstand
By
Kirk Shinkle
Posted February 7, 2008
The Power of Unreasonable People: How Social Entrepreneurs Create Markets That Change the World
—By John Elkington and Pamela Hartigan (Harvard Business)
The world's poorest 4 billion people present opportunity for both philanthropy and profit to a rare breed of entrepreneur—and global corporations had better pay attention, say two social-entrepreneurship veterans. The book, inspired by George Bernard Shaw's adage that "all progress depends on the unreasonable man," offers models for successful programs.
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