Subscribe to this tag Student Credit Cards: Useful or a Trap?
By
Kimberly Palmer
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Alpha Consumer - June 30, 2008
Lawmakers debate the fairness of marketing practices.
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How to Make a Splash for Your Small Business
By
Matthew Bandyk
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Money - June 24, 2008
Q&A with Kevin McLaughlin of Resound Marketing.
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The New Frontier
Money - May 13, 2008
These days, everyone's blogging. Is it time for your business to join the club?
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Fresh Perspective
Money - May 13, 2008
Feeling stale? Head into uncharted territory to see opportunities with new eyes.
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Nine Inch Nails' '100 Percent Free' Album
By
David LaGesse
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Dave's Download - May 6, 2008
The group one-ups Radiohead with its guilt-free offer of free music.
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Pamela Paul on Buying vs. Parenting
By
Nancy Shute
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On Parenting - April 28, 2008
The author of 'Parenting Inc.' thinks that marketing to Mom and Dad goes way too far.
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Making Headlines
Money - April 23, 2008
Here's how to get the media attention you've always wanted—the right way.
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Local Motion
Money - March 25, 2008
Whether they’re web hits or phone calls, leads are going local with Yodle.
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Here's the Plan
Money - March 11, 2008
5 minutes are all you need to create a top-notch marketing plan—and get your business ready for success
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You've Got Style
Money - March 11, 2008
How well can you sell? Very, if you develop your own way of doing it.
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Group Dynamics
Money - March 4, 2008
Facebook could reap a bounty of benefits for your business. Should you join?
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Join Forces
Money - March 4, 2008
Marketing for a charitable cause can benefit your company, too.
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Frame of Reference
Money - February 19, 2008
Referral-based business is good business, so why not put it front and center?
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Vote on 'Skinny' Starbucks Ads
By
Kimberly Palmer
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Alpha Consumer - February 14, 2008
Do you find them offensive or appealing?
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Are 'Skinny' Drinks Offensive?
By
Kimberly Palmer
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Money - February 14, 2008
Starbucks's new ad campaign draws mixed reactions.
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Selling in a Post-Meatball Era
By
Kirk Shinkle
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Money - January 10, 2008
The quest for 'social objects' that create their own Web buzz
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Hot Tuna? Not After Price Cuts
By
Katy Marquardt
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Money - January 9, 2008
A compilation of research produced by America's best business schools.
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What Kind of Customer Are You?
By
Kimberly Palmer
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Alpha Consumer - December 11, 2007
After a bad experience, companies need to get to know their customers before figuring out how to satisfy them.
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It's Story Time on Company Websites
By
Kimberly Palmer
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Alpha Consumer - November 28, 2007
As retailers increasingly ask customers to share their own tales, this shopper says, "No, thank you."
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Starting Your Business' Second Life
Money - November 14, 2007
Need to breathe some life into your business? Going virtual can open up a whole new world.
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Industrial Evolution
Money - November 6, 2007
See what your business is capable of by expanding to new industries.
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Get People to Listen to Your Podcast
Money - October 29, 2007
Want to be heard? Here are 5 simple ways to promote your podcast.
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Stand Out to Your Customers
Money - October 29, 2007
Throwing in some extras adds value to your offerings--and brings in customers.
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Recruiting Employees 2.0
Money - October 25, 2007
When it comes to finding the best employees, technology can help you compete.
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