marketing

Online Marketing Forgets Older Women, a Key Demographic

By Mary Kate Cary - Mary Kate Cary - May 21, 2009

Enough about the kids. The over-35 crowd is where the online sales are, research shows. more >>

Referral Offers Your Customers Can't Refuse

Money - May 19, 2009

A great product and inviting customer experience is essential to building a steady stream of referrals. more >>

Air Force One Flyover: A Publicity Stunt Gone Wrong

By Kenneth T. Walsh - Nation & World - May 13, 2009

Obama said the flyover was a mistake and the staffer responsible resigned. more >>

McDonald's Launches Media Blitz for McCafé Line

By Kimberly Castro - Luxe Life - May 5, 2009

The accent mark just oozes luxury, doesn't it? more >>

Miss California, Carrie Prejean, Signs With Top Christian Publicity Firm

By Dan Gilgoff - God & Country - April 27, 2009

Carrie Prejean has signed with the publicity firm that represents Rick Warren. more >>

Do Marketing Counterstrikes Work?

Money - March 17, 2009

It's tempting to answer a competitor's ad campaign, but stick to what makes you unique. more >>

Bracket Stimulus: March Madness and NCAA Basketball Are Recession-Proof

By Walter F. Guarino - Opinion - March 17, 2009

Forget the doom and gloom. Ad makers know a good thing when they see it. more >>

Five Great--and Necessary--Marketing Makeovers

Money - March 10, 2009

From logos to retail locations, these businesses upped their image from so-so to stunning. more >>

'Luxury Shame': Time to Move On

By Kimberly Castro - Luxe Life - February 27, 2009

Founder of the Luxury Marketing Council says true luxury brands will endure. more >>

4 Metrics for Managing Success

Money - February 17, 2009

4 key metrics can help you determine if your brand-building is working. more >>

The Power of Prelection

Money - December 24, 2008

Dust off those public-speaking skills and get ready to market your business. more >>

Innovative Ways to Share Testimonials for Your Business

By Becky McCray - Outside Voices: Small Business - December 4, 2008

A little creativity can help you connect with customers. more >>

Change Can Do You Good

Money - December 2, 2008

A change request from a client led to a whole new line of business for one flexible company. more >>

Social Marketing

Money - November 25, 2008

Make friends in all the right places online, and watch your site's traffic soar. more >>

A Time to Market

Money - November 10, 2008

A time to market your to-do list isn't complete without this key practice—and neither is your business. more >>

Reaching Multitaskers

Money - October 20, 2008

Consumers juggle all kinds of media these days. How can you get noticed and influence their purchases? more >>

Get Noticed

Money - September 29, 2008

Shine a spotlight on your business with our 21 low-cost marketing moves. more >>

How to Blog Your Way to Small-Business Success

By Matthew Bandyk - Money - September 26, 2008

It seems like everyone has a blog these days—but most business owners don't. They should. more >>

Former Pharma Pitchman: Beware of New Drugs

By Sarah Baldauf - Health - September 18, 2008

An insider speaks up on the Vioxx scandal—and reveals common tactics that dupe patients and doctors. more >>

It's in the Bag

Money - September 12, 2008

The right shopping bag can carry more than just your business's merchandise. more >>

Flip To Hip

Money - September 3, 2008

Practical products are no longer passé. How function meets fashion. more >>

A Pretty Website Won't Make Selling Easy

By G.L. Hoffman - On Careers - August 26, 2008

Fancy literature, brochures, or websites won't be the hard work of selling easy. more >>

Rosie the Recycler? Posters Aim to Halt Climate Change

By Maura Judkis - Fresh Greens - August 1, 2008

What worked in World War II may not have the same influence on contemporary America, though. more >>

Admit One

Money - July 16, 2008

Standing out in the crowd is key to building your brand, but refusing growth is also important. more >>

Bookshelf: Business Books for the Executive's Nightstand

By Kirk Shinkle - Money - July 9, 2008

Book: Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs more >>