Microsoft Likens Vista’s Bad Rep to Flat-Earth Theory
By David LaGesse -
Dave's Download
- July 22, 2008
Software giant readying ad campaign to counter Windows’ troubled reputation.
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How to Get Media Attention
By Matthew Bandyk -
Risky Business
- June 2, 2008
A little work can help small businesses and entrepreneurs get their names out there.
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Google CEO: Get Ready for Cellphone Ads
By David LaGesse -
Dave's Download
- May 28, 2008
Eric Schmidt predicts that ad profits from mobile devices will eclipse those on conventional Web.
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Sezmi Will Aim Ads at Individual Viewers
By David LaGesse -
Dave's Download
- May 8, 2008
Personalization means the service and its advertisers will know who turned on the TV.
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Video: Real Men Wear Hospital Gowns
By Adam Voiland -
On Men
- April 25, 2008
So says a new ad campaign that's pushing men to get medical screening.
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The Perfect Match: Politics and Pizza
By Kimberly Palmer -
Alpha Consumer
- April 11, 2008
Radio ads impersonate President Bush, but do they attract customers?
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Good Day for Google
By Kirk Shinkle -
Money Matters
- March 11, 2008
Brussels backs down, and DoubleClick closes.
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Svedka Girl: Make Cocktails, Not War
By Paul Bedard -
Washington Whispers
- January 28, 2008
Vodka maker's "fembot" plans to put the party back in politics on Super Tuesday.
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Premovie Ads Frustrate Viewers
By Kimberly Palmer -
Alpha Consumer
- January 3, 2008
As theater advertisements become commonplace, moviegoers find themselves captive.
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It's Story Time on Company Websites
By Kimberly Palmer -
Alpha Consumer
- November 28, 2007
As retailers increasingly ask customers to share their own tales, this shopper says, "No, thank you."
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