Former GOP word czar and pollster Frank Luntz has now expanded his practice to include Democrats. more >>

At a focus group voters were curious about Palin. more >>

President Bush will have immense difficulty getting Americans to lift his job-approval ratings for the rest of his time in office, says Republican pollster Frank Luntz. Voters are confident that Bush believes what he's saying, and they consider him consistent and passionate about his views. The problem, says Luntz, who has conducted many focus groups on these themes, is that Americans don't agree with what Bush is saying. So no matter how genuine and authentic President Bush seems to be, it won't make much difference, Luntz says, adding: "People have moved on." more >>

Looking at the rapidly filling parking lot of 2008 presidential candidates, it's clear that too few have that new car smell and a handful need a trip to the political version of MTV's Pimp My Ride. Let's call it "Pimp My Candidate" and ask message man Frank Luntz for some words and visuals the pols could use to polish their candidacies. more >>

Some major gestures of conciliation are due from President Bush, says Republican wordsmith and pollster Frank Luntz, who offers this suggestion for the State of the Union address Janu-ary 23: The prez should point out, by name, five Democratic legislators and five Republican legislators and praise them for a specific idea or piece of legislation for which he would request bipartisan support. Why? "So the American people see that the president is pulling ideas from both sides, not only Republicans and not only Democrats," adds the author of the new Words That Work: It's Not What You Say, It's What People Hear. more >>